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Ethical behaviour

YouGov expects its employees to exercise high professional, ethical and moral standards at all times whilst representing the Group. These expectations are enshrined in our Global Code of Conduct & Ethics (“the Code”). The Code forms the basis of our mandatory training curriculum for all employees, embedding a shared understanding of what ethical and responsible behaviour looks like at YouGov.

The Group maintains an awareness of human rights issues and observance of pertinent law and we reflect this in our suite of policies and procedures. These include our Group Human Rights Policy and Group Anti-Bribery Policy.

Our statement on Modern Slavery in our supply chain is available here.


We believe that a culture of openness is essential to prevent illegal or unethical conduct occurring and to ensure any occurrences are identified and addressed appropriately. Staff, business partners and third parties may raise a whistleblowing concern relating to the misconduct of a YouGov employee by emailing the Whistleblowing Officer.

A summary of our Group Whistleblowing Policy is publicly available and our full policy is available on request by email.

Data Privacy & Security

Learn more about how we have fostered a culture of privacy and ethics in our approach to data privacy, and what our clients can expect when they work with us.

Our compliance information

On this page, we have summarised key compliance information. Clients, suppliers, and other third parties may verify information using the links below, or by contacting us at

Corporate governance

Questions regarding our corporate governance practices may be directed to

You may wish to verify our company and stock exchange registrations:


YouGov plc has an Information Security Management System certified to ISO 27001, which is an internationally recognised standard.

We also hold a Cyber Essentials certification.

In the UK, YouGov is registered with the Information Commissioner's Office.

Further information about our certifications in relation to data and privacy is available here.

Partnerships, Memberships and Affiliations

YouGov is affiliated with several organisations relevant to our industry and geographic footprint. Globally, we are a corporate member of ESOMAR and the International Association of Privacy Professionals (IAPP). Regionally, we are corporate members of a number of organisations, such as the Insights Association (US), the British Polling Council (UK), and the Australian Data and Insights Association (ADIA).

As a Company Partner of the Market Research Society in the UK, we have signed both the MRS Inclusion Pledge to create safer and more representative workplaces and the MRS Net Zero Pledge to reach net zero in the UK by 2026. We are incorporating these pledges into our wider ESG strategy.

In the UK, we are an accredited Living Wage Employer. This solidifies our commitment to paying a fair and liveable wage to every employee.

For information on YouGov's approach to charitable donations, please refer to the Group Charitable Giving & Volunteering Policy.

Our suppliers

YouGov aims to pay all its suppliers within a reasonable period of their invoices being received and approved, if the supplier has performed in accordance with the relevant terms and conditions. YouGov plc reports on payment practices and our reports can be viewed on the UK government payment practice report portal.

All suppliers undergo a documented approval process, are contractually bound, and required to commit to working in line with YouGov's Business Partner Code of Conduct. As part of the vetting process, YouGov may run credit and sanctions checks against suppliers, and perform other checks commensurate to the services that the supplier will be providing and subject to approval by YouGov's Information Security, Data Privacy, and Compliance teams. Select suppliers are regularly audited.

At YouGov, we are driven by a shared set of values, and we seek to work with suppliers who align with these values and share our commitment to ethical, sustainable, and responsible practices. YouGov's Supplier Approval process includes an assessment of prospective suppliers' ESG credentials.

If you have any concerns or would like to report an incident that violates the Business Partner Code of Conduct, please refer to our Whistleblowing Policy for the appropriate contacts.

Learn more about how we manage our supplier relationships here.

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