Our ambition is to create a universal platform for the ethical and safe sharing of opinions and personal data.

Since the early 2000’s - when YouGov pioneered the use of the internet to conduct market research - our business model has been built on the principle that internet-based research is more accurate than traditional research methods.

Our strategy is guided by our entrepreneurial spirit and a shared vision for creating value from data. We have focussed our attention on providing data as a public service, opening new revenue streams through customisation, and enabling ethical marketing activation with a priority on personal data protection and self-service research.

We now operate in more than 59 markets and our data and research is used by many of the world’s most recognised brands. Our proprietary global panel is comprised of over 24 million registered members engaged within a GDPR-permissioned environment which is supported by our secure ISO 27001 certificated operations. We capture streams of data via various data collection platforms and collect them together in the YouGov Cube, our unique connected data library.

Our plans for growth

Our investment in technology and products during our first long term strategic plan (2014 - 2019) created a platform for scalable profit generation and enabled our business to consistently deliver results ahead of the market. We continue to invest in proprietary technology to reach our ambitious management targets.

Our aspiration is to have the world’s largest and most engaged research panel and be the leading supplier of proprietary panel data, used by every public-facing organisation and by hundreds of millions of people as a public daily resource. We want YouGov to be the world’s leading provider of high-quality market and opinion data and insights.

Our strategic priorities

Based on our ambition to create a universal platform for the ethical and safe sharing of data, we have identified five key strategic priorities that will be a focus in the near term. Our ability to successfully execute on these priorities will ultimately determine delivery of management targets set out in our long-term strategic plan.

Our strategic priorities are:

  • Product & technology development
  • Panel
  • Global accounts
  • Global infrastructure
  • Acquisitions
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