YouGov is an international research data and analytics group.

YouGov is an international research data and analytics group headquartered in London.

Our data-led offering supports and improves a wide spectrum of marketing activities of a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

Our suite of data solutions includes YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and YouGov Custom Research.

With a proprietary panel of over 8 million people globally and operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

YouGov data is regularly referenced by the press worldwide and we are the most quoted market research source in the UK.

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Our mission, vision and values

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

Our vision is for YouGov data to be the world's leading provider of marketing and opinion data. We want YouGov to be a valued public resource used by hundreds of millions of people on a daily basis, enabling intelligent decision-making and informed conversations.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

Our strategy

The underlying strategy that drives our long-term growth plan is defined by the mantra: "YouGov. Best panel - Best data - Best tools."

Best panel

Our core offering of opinion data is derived from our proprietary global panel of 8 million individuals. Each day the YouGov Global Panel, spanning more than 40 markets, provides us with thousands of data points on consumer attitudes, opinions and behaviour.

Best data

We capture this continuous stream of panel data in the YouGov Cube, our unique connected-data library that holds over 10 years of historic single-source data.

As the pioneer of online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multilevel Regression with Post-stratification (MRP) for accurate predictions at a granular level.

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Best tools

We maximise the value of our connected data through the application of leading-edge analytics technology and strong research expertise. Our integrated suite of products, services and tools operates as a systematic platform serving YouGov data and intelligence for all stages of the marketing workflow.

Our ground-breaking syndicated data products include the daily brand perception tracker, YouGov BrandIndex, and the media planning and segmentation tool, YouGov Profiles. Our market-leading YouGov Omnibus service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. Our YouGov Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet clients' specific requirements.

YouGov data is delivered through YouGov Crunch, the most advanced analytics tool for research data, combining super-fast processing with drag-and-drop simplicity.

With YouGov Direct, we are developing a blockchain-based platform that empowers consumers and delivers effective ad targeting.

For information on our products and services, click here.

For information on our long-term growth strategy, click here.