Modern Slavery Act Statement

This statement, made pursuant to section 54(1) of the Modern Slavery Act 2015, demonstrates our commitment to tackle modern slavery and sets out the approach taken by YouGov plc to understand whether slavery, servitude, forced labour and/or human trafficking (together “Modern Slavery”) exist in our supply chain. This statement demonstrates the actions undertaken to eliminate Modern Slavery during the financial year ended 31 July 2021.

Our Business

YouGov is an international research and data analytics group. Our data-led offering supports and improves a wide spectrum of marketing activities of a customer-base including media owners, brands and media agencies. Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

YouGov is headquartered in the UK, with over 1,450 employees worldwide and operating across 40 markets. Our supply chain consists of global suppliers of data, research services and consultancy, computer software and equipment, office supplies, and over 17 million registered members.

Group Policies & Procedures

The global issues caused by Modern Slavery are across all sectors and industries. We acknowledge that whilst our industry is considered low risk, it is not without risk. The business is committed to ensuring that there is no modern slavery in our supply chain or any other part of the business. The Company has a Supplier Approval Process for key suppliers, as part of this process we assess whether they have policies to eliminate Modern Slavery from their supply chains and take this into consideration when choosing our partners.

During the year we have implemented a new Global Code of Conduct & Ethics (“the Code”) which sets out the expectations that YouGov employees will have to meet to ensure our reputation is carried forward into the future. The Code brings together all our existing policies covering key areas such as ethical business, our approach to Environmental, Social and Governance (“ESG”) and Speaking Up.

YouGov’s Board is committed to delivering high standards of corporate governance and a key element of this is managing the Group in a socially responsible and ethical way. The Group aims to comply with all local laws and regulations applicable to our business; it follows that YouGov is absolutely committed to preventing Modern Slavery in its corporate activities and its supply chain.

Our corporate services teams are responsible for implementation of policies and procedures that support the business in meeting its human rights responsibilities: HR (employees), Governance (whistleblowing, compliance, environmental, social and governance) and Legal (contractual terms and conditions).

This commitment is emphasised in our employee training and company policies, which promote ethical behaviours. YouGov expects the same high standards, which we set for ourselves from those parties with whom we engage, such as our suppliers and customers.

Due to the nature of our business and our approach to governance, we assess that we have a low risk of Modern Slavery in our business and supply chain. However, we aim to review the effectiveness of our policies and procedures, to ensure they remain fit-for-purpose. We do not have key performance indicators in relation to combatting Modern Slavery, as any instance would be a breach of law, our supplier standards and/or our company policies.

This statement is approved by the Board and signed on its behalf by:

Stephan Shakespeare


YouGov PLC

06 October 2021