Modern Slavery Act Statement

This statement is made pursuant to section 54 of the Modern Slavery Act 2015 (the ‘Act’) and sets out the steps that YouGov plc (YouGov) has taken and is continuing to take to ensure that modern slavery or human trafficking is not taking place within its business or supply chain during the financial year ended 31 July 2025.

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 countries, encapsulating some 18 million shopping trips and millions of interconnected data points.

Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

At YouGov we do not tolerate modern slavery, servitude, human trafficking or forced labour. We are committed to acting ethically and with integrity and transparency in all business dealings and to having effective systems and controls in place to safeguard against any form of modern slavery taking place within the business or its supply chain.

YouGov is headquartered in the UK, with over 3000 employees worldwide across 34 countries, and operating a member panel across 64 markets. Our supply chain consists of global suppliers of data, research services and consultancy, computer software and equipment, office supplies, and the member panel of over 32 million registered members.

During the year, we submitted our second UN Global Compact Communication of Progress Report on YouGov's performance against the Ten Principles of the Compact and the Sustainable Development Goals. This commitment covers the protection of human rights and the elimination of forced and compulsory labour. More details can be found on page 49 of our Annual Report & Accounts (2025), available to download from our corporate website.

We have taken the following steps to assess and manage any risk that our supply chain may use forced labour:

  • All suppliers go through a Supplier Approval Process to determine a potential supplier’s suitability and alignment with our values. As part of this process, we assess whether they operate lawfully and ethically and take this into consideration when choosing our suppliers. Key YouGov suppliers are expected to comply with our Business Partner Code of Conduct, available on our corporate website.
  • We impose specific contractual obligations in contracts with key suppliers under which they warrant that their business complies with prevailing law.
  • We expect our key suppliers to impose equivalent obligations on their own suppliers.

We have taken the following steps to prevent any slavery or trafficking:

  • YouGov has established HR and Governance policies and procedures that support the business in meeting its human rights responsibilities. Key policies and summaries are available on our corporate website. These include our Group Human Rights Policy and Group Anti-Bribery Policy which are available on this page.
  • Our employees are required to abide by our Global Code of Conduct & Ethics which sets out the expectations YouGov employees have to meet to ensure our good reputation is carried forward into the future.
  • YouGov maintains a Business Partner Code of Conduct, as part of our commitment to ethical, sustainable, and responsible practices
  • We provide speak-up guidance and operate a Group Whistleblowing Policy, available on the corporate website. This ensures all employees are aware that they can raise concerns about employee behaviour or treatment, compliance or practices within our business or supply chain, without fear of reprisals.
  • For UK employees, we have launched SpeakUp, a secure, independently operated confidential whistleblowing channel as an alternative to our internal whistleblowing channels.
  • Our recruitment policy includes conducting eligibility-to-work checks for employees to safeguard against human trafficking and individuals being forced to work against their will.
  • To identify and manage the risk of modern slavery and enforced labour in our supply chain, anti-bribery and corruption training is included in our mandatory training modules.
  • During FY26 we are reviewing our mandatory training and development suite to ensure that our staff understand the signs of forced labour, YouGov’s approach to mitigating modern slavery risks and information on how to raise any concerns. We aim to roll our SpeakUp confidential line to further countries throughout 2026.

YouGov’s Board is committed to delivering high standards of corporate governance and a key element of this is managing the Company in a socially responsible and ethical way. The Company aims to comply with all local laws and regulations applicable to our business. YouGov is absolutely committed to preventing modern slavery in its corporate activities and its supply chain.

This statement is approved by the Board and signed on its behalf by:

Stephan Shakespeare

Chief Executive Officer

YouGov PLC

28 January 2026

YouGov’s Modern Slavery Act Statement is listed on the UK Home Office online registry.