Three quarters of No Deal supporters intend to vote Conservative
The No Deal vote has shifted radically in the Conservative’s favour since May and made the Brexit Party increasingly irrelevant, according to the latest YouGov research. An overwhelming 76% of those who favour a No Deal Brexit intend to back …
Celebrating a brand's heritage can improve public perception
As the year draws to a close, 2019 has seen some well-known British brands celebrate anniversaries and centenaries. Two of Britain’s largest supermarkets, Tesco and Sainsbury’s celebrated their 100 and 150 year anniversaries respectively, while airline British Airways also celebrated …
How are Brits using delivery apps?
Phoning the local kebab shop or pizzeria used to be a Friday night tradition – but in an age where Brits can pick and choose from a range of delivery apps, could it become obsolete? New research from YouGov explores …
The British public still believes in NATO – even if most of us can’t say what it does
New YouGov/RUSI polling portrays a kind of ignorant faith in NATO but also significant doubts that UK defence capability is fit for modern purpose (Originally published by the Royal United Services Institute here) First the good news for liberal internationalists: …
Labour Leavers unconvinced by Corbyn’s Brexit policy
Earlier this month we found that those who voted Labour in 2017 and Leave in 2016 were disproportionately less likely than all other voting groups to have made their mind up on December’s general election. Since then Jeremy Corbyn has …
Political trackers (2-3 Dec update)
As well as the tracker data below, you can also find demographic breakdowns of the latest results here. Demographic breakdowns for older surveys can be found here.