YouGov stories
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Snap poll: 59% of Britons want Johnson to resign in wake of Gray report
The much-awaited Sue Gray report has been published, revealing the details of many gatherings taking place in Downing Street in contravention to the lockdown rules in place at the time. Boris Johnson took to the despatch box to accept responsibility …
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Half of football fans say homophobia is a serious problem in the sport
Last week Jake Daniels became the first active male professional footballer to come out as gay since the 1990s. The 17 year old Blackpool forward’s decision was reported to have been months in the making, with Daniels citing Australian professional …
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Brands can collect first-party data by giving customers tools to express themselves
Along with unifying customer data and improving digital experiences for customers, brands strengthen their data security practices. Instead of sending generic promotional emails to customers on events like birthdays, businesses should focus on segmenting audiences and then hyper-personalising their campaigns. …
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This is how brands should take a mobile-first approach in 2022
More than half of all internet traffic originates from mobile devices. While it is crucial for brands to make their websites compatible with mobile devices, they should also ensure uniformity across mobile and desktop web content. They can utilise a …
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TikTok to start beta-testing its new monetisation program for creators
The ByteDance-owned short-form video platform is launching this program – Live Subscription – in beta on 26 May. TikTok’s Live Subscription program will enable viewers to take out paid subscriptions for specific live streamers of their choice. After subscribing to …
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This one value can help drive sustainable advertising while avoiding charges of Greenwashing
With global sustainability being a high priority for around 60% of US consumers, more brands need to embrace authenticity. Companies can fall into greenwashing traps while trying to attract consumers by publicising Corporate Social Responsibility (CSR) commitments. Greenwashing is a …
