YouGov Stories

AI simplifies content creation, but could also curb artistic expression

This article observes the challenges marketers can face while trying to use generative AI in influencer marketing. While AI is …

Conduct a green audit before implementing green branding

Brands looking to do more towards being environmentally-conscious and sustainable need to implement green branding. An eco-friendly PR strategy helps …

Which media outlets do Britons trust in 2023?

A new YouGov survey of public opinion on 32 news outlets reveals which Britons consider the most trustworthy. The organisation …

John Humphrys - The NHS: Less Public… More Private?

Fed up with not being able to get an appointment with your GP? Fed up with waiting to see a …

More and more actions by men are being recognised by Britons as sexual harassment

At the end of 2022, home secretary Suella Braverman announced there will be a tougher approach to public sexual harassment, …

Consumer confidence back in positive territory

Every metric sees improvement except retrospective house price measures (-2.4) Household finance metrics for the past 30 days (+4.2) and …