Environmental, Social & Governance

Our values

Our values permeate through every level of our business, including the way we interact with our stakeholders.

We're proud of our entrepreneurial roots and have created an environment where talented people collaborate to make big things happen.

Our five values represent the principles in which we drive our business forward on a day-to-day basis.

Our approach

The Board recognises the importance of environmental, social and governance factors when measuring the sustainability and ethical impact of the Company. We want YouGov to be recognised as an organisation that is transparent and ethical in all our dealings, as well as making a positive contribution to the environment and communities in which we operate.

We are mindful of the Group’s impact on all our stakeholders including employees, panellists, clients, suppliers, shareholders, local communities, wider society and the environment.

Giving a voice

It is YouGov’s social mission to make people’s opinions heard for the benefit of our local, national, and international communities. We have defined this purpose as “Giving a Voice,” which is a key theme of our ESG Roadmap 2. This mission encompasses our public data offering (the data we provide to the world for free), our ongoing efforts to ensure our panel is as representative as possible, and our socially-oriented work with clients, partners, and suppliers.

This work has always been core to what we do. We have introduced the "Giving a Voice" initiative to ensure that our socially-oriented work is effectively communicated to our stakeholders. We have published an internal list on our staff intranet of recent projects that create social value, including work for charitable clients, so the entire YouGov team can learn more about the full scope of our socially-oriented work.

We are proud to share a selection of case studies of our socially-oriented work - this is only a small snapshot of recent projects, but indicates the value we add through our client work.

Engagement with registered panel members

Our registered panel members are our largest stakeholder group, at 20 million individuals globally, and is essential to our success.

Engaged, diverse and opinionated panellists are key to our business. Keeping panellists engaged is central to what we do, and we have a Global Panel team dedicated to doing just that.

We work to continually improve the panellist experience, such as:
  • investing in new technology to ensure the speed with which a panellist receives their award; and
  • developing a highly effective system of alerting panellists when their opinion “becomes the news”.

We are fortunate that YouGov’s research results are widely covered in the global press, which enables us to tell panellists that they are contributing to the debate on issues of importance.

Diversity in the workplace

YouGov is committed to providing a working environment in which its employees are able to realise their potential and to contribute to business success irrespective of gender, marital status, ethnic origin, nationality, religion, disability, sexual orientation or age. This commitment is set out in our Group Diversity, Equality, and Inclusion Policy which outlines our approach to promoting equal opportunity, embedding anti-discrimination practices, addressing under-representation, and continuously working to create an open and inclusive culture.

  • Group Diversity, Equality and Inclusion Policy

UK Pay Gap Reporting

We published our first gender pay gap report in 2018, in response to the UK Equality Act 2010 (Gender Pay Gap Information) Regulations 2017. Each year we publish a report and provide an update on the actions we have taken to tackle pay gaps at YouGov.

All our pay gap reports are available for download.

Employee engagement

Our employees are an integral part of our business. Engaged and informed employees are productive employees. We recognise the benefits of keeping employees informed on matters that affect them and the wider business, such as financial factors influencing the performance of the Company and developments in the industry.

To improve communication with our global and agile workforce, executive management regularly hosts web-based Global Town Hall meetings. These meetings give employees globally an opportunity to ask live questions of the executive management team as well as receive updates on company activities.

Details of how employees are kept engaged in the financial and economic factors are outlined in the Directors’ Report of our latest Annual Report, available here.

Employee wellbeing

YouGov is committed to ensuring that our employees have a strong sense of support and wellbeing at work.

It is our mission to achieve a valued and productive workforce by implementing a culture of care, increasing employees’ skills and building the outlook required to deal with the pressures of the modern workplace. As we recognise that many individuals have various responsibilities at home, or complicated commutes, we offer remote working and flexible working in many roles. This often enables employees to achieve a better work/life balance than the traditional 9-to-5 office hours, which in turn increases productivity.

We are an accredited Living Wage Employer in the UK.

Health and safety

YouGov takes all reasonable and practicable steps to safeguard the health, safety and welfare of its employees. We recognise our responsibility for the health and safety of those who may be affected by our activities and take care to operate in a safe and secure manner.


YouGov recognises the importance of respecting and supporting the communities in which it operates, and of making a positive contribution to society through its work.


YouGov aims to pay all its suppliers within a reasonable period of their invoices being received and approved, if the supplier has performed in accordance with the relevant terms and conditions. YouGov plc reports on payment practices and our reports can be viewed on the UK government portal.

At YouGov, we are driven by a shared set of values, and we seek to work with suppliers who align with these values and share our commitment to ethical, sustainable, and responsible practices. All suppliers are expected to comply with YouGov’s Supplier Code of Conduct (the “Supplier Code").

If you have any concerns or would like to report an incident that violates this Supplier Code, please refer to our Whistleblowing Policy for the appropriate contacts.

Ethical behaviour

YouGov expects its employees to exercise high professional, ethical and moral standards at all times whilst representing the Group.

The Group maintains an awareness of human rights issues and observance of pertinent law and we reflect this in our suite of policies and procedures; these include our Group Anti-Bribery Policy and Group Whistleblowing Policy, both of which are updated annually.

Our statement on Modern Slavery in our supply chain is available here.


YouGov recognises that the prudent use of resources delivers both environmental and financial benefits. We aim to promote the maintenance of a healthy environment through responsible and sustainable consumption.

Download our Group Environmental Policy for more information on our commitment to preserving the environment in which we operate.

Carbon Reduction Plan

This YouGov plc interim Carbon Reduction Plan has been drafted in accordance with the UK Procurement Policy Note 06/21, which requires a Carbon Reduction Plan in the procurement of major central government contracts. A long-term climate and sustainability strategy is currently in development, which will align with YouGov’s company strategy and will incorporate the targets identified in this plan.

Reducing our single-use plastic footprint

In June 2022, YouGov’s global headquarters in London achieved a SUPER Bronze Certification for single-use plastic elimination and reduction. SUPER is a non-profit that helps businesses calculate their “Single-Use Plastic Footprint,” identifying vetted alternatives to single-use plastics. While we already make environmentally conscious choices in many of our office purchases, we will continue to work with SUPER to reduce our plastic footprint in all of our physical offices.

We work to reduce our impact on our environment by ensuring:
  • that all waste is stored and disposed of responsibly, and recycled where possible;
  • that paper used comes from reputable managed forests;
  • to comply with the relevant packaging and waste regulations; and
  • to minimise air travel by utilising conference and video calling technology when appropriate.

This information was last updated 04 August 2022