Our approach to privacy

When you ask us to provide you with market research services you will enjoy access to our global market research panel that is made up of more than 17 million people in over 40 markets. Or, you may wish to seek the views and opinions those that you already have a relationship with, such as your employees or customers.

We have designed policies and processes to ensure that YouGov and our clients comply with all applicable privacy and data security obligations, regardless of the type of research you’d like to do. You can find out more about our most commonly used research methods (our research panel and client sample) below, and can contact us at dataprotection@yougov.com, or speak to your YouGov contact, if your project does not fit neatly into one of these methods.

Whatever approach you’d like to take, you can be confident that you will always be supported by our global team of researchers with extensive survey design, industry and market research expertise. From identifying hard to reach groups to designing full-scale market studies, we have a range of specialist techniques and research methodologies to give businesses a better understanding of both their customers and target market.

Using YouGov’s online research panel

Our highly engaged community of over 8 million people in more than 40 markets means you can reach practically any audience you choose and get reliable, quality data you can trust.

When we use our panel to provide you with anonymous insights, we are the sole data controller (or, the equivalent term describing a business that is ultimately responsible for the use of data) of the survey data that is collected, because we determine the purposes and means of processing. In other words, we have developed proprietary research methodologies to ensure the right people are invited to the right survey at the right time so that we can provide you with meaningful insights.

This means…
  • We are solely responsible for ensuring that the data that is collected, used and stored is done in a way that complies with all applicable privacy obligations.
  • We are also responsible for ensuring that we have appropriate security measures in place to guarantee the security of the data.

Using your own sample

We can also help you to connect with people that you already have a relationship with. For example, if you want to find out what your employees think about certain topics, we can invite them to participate in your survey, or you may prefer to send the invitation yourself – it’s up to you.

When we run a survey using your sample, we will be a data processor (or, service provider) for any data that we receive from you or collect on your behalf. While we will be acting on your instruction, we will still work with you to create engaging surveys and to ensure that the survey invitations include clear and succinct privacy information. While you will be responsible for the privacy information that is included in the invitation and the survey, but we can help you to understand your obligations.

This means…
  • We will need to sign a contract (often called a data processing agreement) to ensure that, among other things, we only use data as instructed and will use appropriate security measures to guarantee the security of the data.
  • You will need to review and approve our list of the sub-processors (or service providers) that we use to help us provide our services to you.