Environmental, Social & Governance

Our values

Our values permeate through every level of our business, including the way we interact with our stakeholders.

We're proud of our entrepreneurial roots and have created an environment where talented people collaborate to make big things happen.

Our four values represent the principles in which we drive our business forward on a day to day basis.

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Our approach

The Board is committed to delivering high standards of governance, a key element of which is managing the Company in a socially conscious and responsible way. We are mindful of the Company’s impact on our all our stakeholders, including our employees, panellists, clients, suppliers, shareholders and communities.

As a global business, YouGov has the resources to make a positive contribution to the environment and society. We aim to continue to improve our contribution in these areas.

Engagement with panellists

YouGov’s panel is our largest stakeholder group – at over 8 million individuals globally – and is essential to our success. Engaged, diverse and opinionated panellists are key to our business. Keeping panellists engaged is central to what we do, and we have a Panel Care team dedicated to doing just that.

We work to continually improve the panellist experience, such as:
  • investing in new technology to ensure the speed with which a panellist receives their award; and
  • developing a highly effective system of alerting panellists when their opinion “becomes the news”.

We are fortunate that YouGov’s research results are widely covered in the global press, which enables us to tell panellists that they are contributing to the debate on issues of importance.

Diversity in the workplace

YouGov is committed to providing a working environment in which its employees are able to realise their potential and to contribute to business success irrespective of gender, marital status, ethnic origin, nationality, religion, disability, sexual orientation or age.

We show our commitment to diversity in a variety of ways including:

In 2018, we voluntarily published our first gender pay gap report, in response to the UKEquality Act 2010 (Gender Pay Gap Information) Regulations 2017. This year, we have committed to a plan of action to tackle the gender pay gap in our business during the period of our five-year plan. YouGov’s action plan includes commitments to engage with our employees on the gender pay gap. Our 2018 UK Gender Pay Gap Report is available here.

Employee engagement

Our employees are an integral part of our business. Engaged and informed employees are productive employees. We recognise the benefits of keeping employees informed on matters that affect them and the wider business, such as financial factors influencing the performance of the Company and developments in the industry.

To improve communication with our global and agile workforce, executive management regularly hosts web-based Global Town Hall meetings. These meetings give employees globally an opportunity to ask live questions of the executive management team as well as receive updates on company activities.

Details of how employees are kept engaged in the financial and economic factors are outlined in the Directors’ Report of the 2018 Annual Report, available here.

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Employee wellbeing

YouGov is committed to ensuring that our employees have a strong sense of support and wellbeing at work.

It is our mission to achieve a valued and productive workforce by implementing a culture of care, increasing employees’ skills and building the outlook required to deal with the pressures of the modern workplace. As we recognise that many individuals have various responsibilities at home, or complicated commutes, we offer remote working and flexible working in many roles. This often enables employees to achieve a better work/life balance than the traditional 9-to-5 office hours, which in turn increases productivity.

Health and safety

YouGov takes all reasonable and practicable steps to safeguard the health, safety and welfare of its employees. We recognise our responsibility for the health and safety of those who may be affected by our activities, and take care to operate in a safe and secure manner.

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YouGov recognises the importance of respecting and supporting the communities in which it operates, and of making a positive contribution to society through its work.


YouGov aims to pay all its suppliers within a reasonable period of their invoices being received and approved, if the supplier has performed in accordance with the relevant terms and conditions.

For the financial year ended 31 July 2019, the Company was not required to report on payment practices, policies and performance under Section 3 of Small Business, Enterprise and Employment Act 2015.

Ethical behaviour

YouGov expects its employees to exercise high professional, ethical and moral standards at all times whilst representing the Group.

The Group maintains an awareness of human rights issues and observance of pertinent law and we reflect this in our suite of policies and procedures; these include our Group Anti-Bribery Policy and Group Whistleblowing Policy, both of which were updated in 2019.

Our statement on Modern Slavery in our supply chain is available here.



YouGov recognises that the prudent use of resources delivers both environmental and financial benefits. We aim to promote the maintenance of a healthy environment through responsible and sustainable consumption of resources. Our operations are predominantly office based and here we try to minimise our impacts where practicable.

Globally, we undertake:

  • that all waste is stored and disposed of responsibly, and recycled where possible;
  • that paper used comes from reputable managed forests;
  • to comply with the relevant packaging and waste regulations; and
  • to minimise air travel by utilising conference and video calling technology when appropriate.

In 2019, we qualify for Phase 2 of the UK government’s Energy Savings Opportunity Scheme (ESOS). We will be publishing our ESOS information before the deadline in December 2019. ESOS is a mandatory energy assessment scheme for organisations in the UK, to help assess how their buildings, processes and transport use energy.

  • that all waste is stored and disposed of responsibly, and recycled where possible;
  • that paper used comes from reputable managed forests;
  • to comply with the relevant packaging and waste regulations; and
  • to minimise air travel by utilising conference and video calling technology when appropriate.

This information was last updated 08 October 2019